SoCo and First Thursday

Let's give you the real scoop on South Congress development. We were there in 1988 when it was unloved and uncool. Well, now we're getting our cool back. The street has slowly earned the privilege of having fine restaurants, clothing stores, gift stores (like Prima Dora sprinkled among the venerable dinosaurs (Magnolia Cafe South, Off the Wall, Continental Club, Avenue Gallery, and etc.) You can enjoy the excitement especially on the First Thursday of every month when there is live music and late store hours.